Identifying keywords

A keyword is what internet users type into the search engine to find websites. A keyword can be either a single word or a phrase. Google dominates the UK search engine market with around 90% of all searches. It therefore makes sense to use their data and tools.   This...

URL Structure

The url (uniform resource locator) or website address of individual pages is another important part when trying to optimise your page for search engines.  This is typically the page title or file name of the page you are creating. URL Structure The way you name the...

Web Page Headings

The heading explains what the page is about to the user and the search engine. It is normally in a more predominant font than the rest of the text. Headings are created in a hierachical order, which means the heading and any sub headings must be in order. This is done...