The heading explains what the page is about to the user and the search engine. It is normally in a more predominant font than the rest of the text.
Headings are created in a hierachical order, which means the heading and any sub headings must be in order. This is done using HTML tags within your web page code.
<h1>First heading</h1>
<h2>Second Heading</h2>
<h3>Third Heading</h3>
A common mistake is to use:
“Welcome to our website”
Rather than use this totally unhelpful text, use descriptive and interesting headings as they catch the attention of the visitor. Also, try to include keywords in your heading, as it will help with search engine ranking.
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