SDK Solutions Blog

The url (uniform resource locator) or website address of individual pages is another important part when trying to optimise your page for search engines. This is typically the page title or file name of the page you are creating.

The heading explains what the page is about to the user and the search engine. It is normally in a more predominant font than the rest of the text.

When creating web links, this is the technique of using a keyword as the link instead of the link being just your website address. Use the anchor text of the link to tell visitors and search engines what the page you are linking to is about.