Today’s web users access the internet whenever and wherever they want, 24 hours a day using a multitude of devices. To ensure your website is providing the level service your customers require, you need to ensure your website works well on the devices your customers are using.
It is estimated that by 2014, mobile internet usage will overtake desktop internet usage. Already half of local searches are performed on mobile devices.
50% of all emails are opened on a mobile device
If you put links to your website, in emails, you are encouraging people to then visit your website..
How disappointing it must be for visitors to then find it difficult to read the page you sent them too as they have to enlarge the page and then scroll left and right when reading a sentence.
A mobile responsive website makes it so much easier to get your message across as your page fits a mobile screen at a font size your visitor can read easily.